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How To Use Ebay's "Promotional Flyer" Tool.
If you have an eBay store, then you can print off promotional
flyers for it for free.
You might have seen ones that other sellers have sent you -
they're basically lists of items available in their eBay stores,
usually bearing this default message: "Thank you for your
purchase! Please visit my eBay Store for more great items and
friendly, reliable customer service." If you know what you're
doing, though, you can really make your flyer stand out from the
crowd.
How Do I Do That?
Go to 'My eBay', then 'Manage Your Store'. Now click
'Promotions', and you'll see the 'Store Promotional Flyer'
option there for you to use. A flyer will be automatically
created using the settings and items from your eBay store, and
you can customise it however you want. Be sure to add a border,
to make your flyer more attractive visually.
Once you've created a flyer, you can print it as many times as
you need to - it will be updated each time you print it to show
your latest items, so you should only print what you need that
day.
What Can I Do With the Flyers?
Well, there are all sorts of uses for promotional flyers.
While you could go and hand them out on the street, that
probably wouldn't be especially effective. Most of the people
who walk past you and take the flyer will have no interest in
your product, and it'll just be a waste of paper, ink and time.
No, as with all marketing, there are better ways to target your
flyers.
Put them in envelopes: if you've been putting business cards
or
compliment slips in your envelopes, use the flyers instead. It's
like sending out a mini-catalogue to your buyers, and including
the right items on it might help you make a few backend sales.
In your shop: If you have a real shop or business, then you can
hand flyers out to your customers to let them know that you also
sell things on eBay.
At a rival's shop: This is a bit of guerrilla marketing, but
maybe you're into that. You can try handing your flyers out
outside a shop that sells your items. Be aware that this might
get the shop's owners a little upset if they see you, however -
you should only give flyers to people leaving the shop, not
entering it.
Send them to businesses: Look up the addresses of businesses in
the area that might need what you're selling, and send them
flyers in the post.
Flyers give you another advantage: If someone types your store's
address as it appears on the flyer and then buys something, then
you'll get the 75% final value fee credit for advertising,
without even having to pay anything for advertising!
Users who are inexperienced on eBay, though, can create a few
problems for you - they might not quite know what they're doing,
and that's never good. In the next email, we'll cover how to
report and handle eBay transaction problems.
About the author:
Kirsten Hawkins is an Ebay and internet auction enthusiast from
Nashville, TN. Visit http://www.auctionseller411.com/ for more
great tips on how to make the most from Ebay and other online
auctions.
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