|
|
|
Ebay Auction: Ebay Selling…Top 10 Secrets Revealed
The Ebay explosion has hit astronomical proportions. Over 11 million people did a search for Ebay last month alone on the internet. From all walks of life, everyone is drawn to Ebay. Some people use Ebay as a hobby to make extra cash. Some people...
Ebay - Electronic Discount Coupons
There a novel idea afoot nowadays: electronic discount coupons.
This only goes to show that most good marketing ideas can be
adopted for the internet. Instead of cutting coupons out from
newspapers or carton boxes, eBay gives out electronic...
Ebay: The First 10 Years.
Yes, you read that correctly: ten years. eBay was created in September 1995, by a man called Pierre Omidyar, who was living in San Jose. He wanted his site - then called 'AuctionWeb' - to be an online marketplace, and wrote the first code for it in...
How to create a zero cost item to sell on eBay.
Everyone has a hobby, special interest, or area of expertise. Ebay will provide a simple way for you to supply this information to people all over the world.
This is truly the information age and people are scouring the Internet for...
Unique Selling Proposition On Ebay
If you have dabbled at all in the world of Internet marketing, you may have heard the term "unique selling proposition" or USP. USP is a technique that Internet marketers use to set themselves apart from the competition. Internet marketing is highly...
|
|
| |
|
|
|
|
|
|
How To Sell On Ebay: Using Store Policies To Cement Your Credibility
How To Sell On Ebay: Using Store Policies To Cement Your Credibility
In your quest to build credibility as an Ebay seller, few things are more important than creating and following consistent store policies. Doing so will provide your customers with an attractive buying atmosphere, where they will feel safe making any transaction.
Whenever I create store policies--whether it be for an Ebay business or an Internet business--I use one standard: I promise what I can reasonably deliver. And I deliver more than I promise as often as possible.
If I can reasonably offer to ship everything two days after payment, I will promise it. But if I get the chance to ship some items within one day, I take that opportunity to overdeliver.
Not only is this a more ethical approach--delivering or overdelivering on all promises--but it is also a more practical business strategy for the long-run.
Developing relationships with your customers is the best way to get repeat sales, testimonials, and positive feedback--the three pillars which will support your business and increase your cashflow.
You should extend this principle to other policies.
Create a return policy that stipulates when and for what reasons you will accept a return. Again, you will want to give the customer certain guarantees, but at the same time, you don’t want to promise what you can’t reasonably deliver.
For instance, you may want to
stipulate that you will only accept returns if the item is broken. You may also want to add that you can only accept returns within 14 days of delivery.
In addition to a shipping and return policy, you will want to create a statement of quality assurance. When I used to sell jewelry on Ebay, I promised my customers that the metals were solid, the gems were real, and everything was stamped.
It was relatively easy for me to prove this because all of my jewelry came with gemologist-certified appraisals; however, if you aren’t selling something that can lend you credibility in a similar fashion, you will need to earn it in the form of testimonials and positive feedback.
. . .and this is precisely why it is so important for Ebay sellers to create and follow store policies. Not only will this lend you credibility and subsequently encourage visitors to bid, but it will also prevent customers from making unfair complaints against you.
In addition to this, when you overdeliver, your customers will know it - and they will verify it with feedback and testimonials.
About the Author
http://www.workathomerightnow.net/ebay.html - Written by Isaiah Hull, author of "How to Profit on Ebay In Seven Days Without Spending A Single Penny." For a limited time only you can get a pre-publication copy of his book for ONE-FOURTH the post-publication price!
|
|
|
|
|
|